Bachelor of Business (Entrepreneurship) (Hons)

Entrepreneurship creates value and contributes to all-round progress. It is an integrating discipline that draws on knowledge and skills developed in a variety of areas. Entrepreneurial endeavours are successful when they identify and assess opportunities, and enable action to be taken to pursue the opportunities.

The programme’s curriculum blends the traditional components of a management education with the study of those content, skill, and sensitive areas that uniquely define entrepreneurship. Through a combination of academic and clinical experiences, students will develop an appreciation and understanding of the entrepreneurial process.

On completion of the programme, graduates will understand the motivations, behaviours, and strategies necessary to create, implement, and sustain new ideas and ventures.

9 COMPULSORY SUBJECTS

• ACC101 Financial Accounting 1
• ACC103 Management Accounting 1
• ECO101 Principles of Microeconomics
• ECO102 Principles of Macroeconomics
• ITC101 Information Technology for Business
• LAW101 Business Law
• MGT101 Principles of Management
• MKT101 Principles of Marketing
• QBM101 Business Statistics

ENTREPRENEURSHIP (13 COMPULSORY SUBJECTS)

• FIN201 Business Finance
• HRM201 Managing Human Resources
• MGT200 Small Business Management
• MGT203 Business Research
• MGT204 Asian Entrepreneurship & Innovation
• MGT206 Introduction to Entrepreneurial Behaviour
• MGT207 New Venture Creation
• MGT208 Franchising
• MGT307 Strategic Planning for Entrepreneurs
• MGT310 Corporate Venturing
• MGT311 Entrepreneurship Business Plan
• MKT305 Strategic Marketing Relationship
• MGT400 Graduation Project

PARTIAL LIST OF ELECTIVES (FOR ALL SPECIALISATIONS)

• ACC201 Management Accounting 2
• ACC291 Islamic Bank Management
• ACC305 Corporate Governance
• ACC312 Reporting Framework & Accounting Practice
• BKG301 Comparative Banking Structure
• COM200 Managerial Communication
• ECO203 International Economics
• FIN203 Financial Institutions, Instruments and Markets
• FIN204 Investment Analysis & Decision Making
• FIN206 Introduction to Technical Analysis & Trading
• FIN207 Mergers & Acquisitions
• FIN301 Corporate Finance
• ITC201 Principles of Web Design
• ITC304 Digital Payment and Security
• LAW201 Company Law
• LAW305 International Business Law
• LAW311 Cyberlaw & Ethics
• MAT201 Business Mathematics
• MGT200 Small Business Management
• MGT201 Organisational Behaviour
• MGT202 E-Business
• MGT204 Asian Entrepreneurship & Innovation
• MGT205 Asian Business Environment
• MGT209 Production & Logistics Management
• MGT211 E-Commerce
• MGT212 Business Analytics for Decision Making
• MGT300 Managing People across Cultures
• MGT302 Change Management
• MGT303 Corporate Policy & Strategy
• MGT304 Strategic International Business Management
• MGT305 Business Ethics & Social Responsibility
• MGT309 Project Management
• MGT312 E-Commerce Strategies
• MKT206 Retail Management
• MKT208 Brand Management
• MKT212 Social Media Marketing
• MKT213 Mobile Marketing
• MKT301 Integrated Marketing Communications
• MKT302 Strategic Global Marketing
• MKT305 Strategic Marketing Relationship
• MKT307 Environmental Marketing
• MKT308 B2B Marketing
• MKT309 Marketing Engineering
• MKTT313 Digital Product Management
• MKT314 Search Marketing
• QBM201 Advance Business Statistics

GRADUATION PROJECTS

All students are required to complete a graduation project in their related fields under supervision.