Bachelor of Business (Hons) (Selangor Campus)

With business environment and intertwining economies becoming more complex day by day, interdisciplinary knowledge is no longer just an advantage, but a necessity to address the aggressive business needs of today. The Bachelor of Business (Hons) program addresses this by equipping students with a general business degree, as well as interdisciplinary knowledge and skills in specialised subjects through 3 key business areas, allowing them the freedom to tailor their degree according to their interests in the specific areas of the business world.

– Marketing

– Logistics

– Entrepreneurship

Upon completion of the program, graduates will be granted exemptions from the following recognised professional body*

• CIMA – Exempted from 4 CIMA papers and to take the balance 12 papers to complete the professional qualification

* Subject to revision without prior notice.

COURSE STRUCTURE

Year 1

– Oral Communication

– Writing and Referencing

– Business Law

– Business Statistics

– Financial Accounting

– Macroeconomics

– Management Accounting 1

– Microeconomics

– Principles of Management

– Principles of Marketing

Year 2

– Principles to Finance

– Organisational Behaviour

– Research Methodology

– Business Oriented Information Technology

– Specialisation (3 subjects)

– Elective (1 subject)

Year 3

– Strategic Management

– International Management

– Specialisation (3 subjects)

– Final Year Project

– Internship

Specialisation: Entrepreneurship

– New Age Entrepreneuralism

– Start-Up Business Management

– Global Entrepreneurship

– Brand Management

– Managing Market Intelligence

– Enterprise Development Project

Specialisation: Logistics

– Introduction to Logistics

– Logistic Intellegence

– Logistics Strategy

– Operations Management

– Supply Chain Management

– Purchasing Management

Specialisation: Marketing

– Digital Strategy

– Consumer Behaviour

– Integrated Marketing Communications

– Brand Management

– Services Marketing

– Managing Market Intelligence

Elective

– Consumer Behaviour

– Employment Law

– The Economics of Money & Banking

– International Finance

– Digital Strategy

– Business Digitalization

MPU

– Hubungan Etnik and Tamadun Islam dan Tamadun Asia (Malaysian Students) / Bahasa Melayu Komunikasi 2 and Pengajian Malaysia 3 (International Students)

– Entrepreneurship

– Malaysia and Global Issues

– Global Social Responsibility

– Bahasa Kebangsaan A*

* Bahasa Kebangsaan A is compulsory for all Malaysian students

– without a credit in SPM Bahasa Malaysia.

– without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)