Bachelor of Communication (Hons) (Selangor Campus)

The program develops students’ ability to think critically and strategically, engaging the markets with communication messages in creative ways. It provides opportunities to explore the media industry in greater detail through its areas of specialisation. Students may choose from the following specialisations: Corporate Communication, Advertising Media Management, Journalism and Broadcasting or Visual Communication.

COURSE STRUCTURE

Year 1

– Introduction to Mass Communication

– Social Psychology for Communication

– Media, Culture and Society

– Professional Development & Leadership Skills

– Principles of Advertising

– Introduction to Corporate Communication

– Introduction to Creative Media

– Organisational Communication

– Oral Communication

– Writing and Referencing

Year 2

– Principles of Journalism

– Communication Theories

– Intercultural Communication

– Communication Law

– Research Methodology

– Specialisations (4 subjects)

Year 3

– Undergraduate Seminar

– Final Year Project (Part 1 & 2)

– Internship

– Multimedia & Web Design (Elective)

– Specialisations (3 subjects)

Specialisations: Corporate Communication

– Corporate Identity and Brand Packaging

– Event Management

– Public Relations Management

– Public Relations Writing

– Public Relations Campaign Skills: Theory and Strategy

– Media Relations

– Crisis Communication and Management

Specialisations: Advertising Media Management

– Creative Industries

– Consumer Behaviour

– Integrated Marketing Communication

– Interactive Media Promotions

– Media Planning and Buying

– Principles of Marketing

– Strategic Brand Management

Specialisations: Visual Communication

– Broadcast Media Production

– Corporate Identity and Brand Packaging

– Design Fundamental

– Digital Photography and Imaging

– Principles of Marketing

– Publication Design

– Visual Concepts and Ideation

Specialisations: Journalism & Broadcasting

– Broadcast Media Production

– Citizen Journalism and Participatory Culture

– Creative Industries

– Digital Photography and Imaging

– Print and Broadcast Journalism

– Radio Production

– Writing for the Screen

MPU

– Hubungan Etnik and Tamadun Islam dan Tamadun Asia (Malaysian Students) / Bahasa Melayu Komunikasi 2 and Pengajian Malaysia 3 (International Students)

– Entrepreneurship

– Malaysia and Global Issues

– Global Social Responsibility

– Bahasa Kebangsaan A*

* Bahasa Kebangsaan A is compulsory for all Malaysian students

– without a credit in SPM Bahasa Malaysia.

– without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)