Diploma in Design & Media (Advertising & Media)

The Diploma in Design and Media is designed to:

• provide a programme that covers the academic aspect as well as the vocational aspects of Design and Media.
• prepare students for careers in the Design and Media environment.
• provide students with academic and professional skills to develop solutions requiring a holistic outlook in Design Studies.
• provide students with critical, independent and cooperative learning skills so as to facilitate their response to continuous future international change.
• develop students’ intellectual skills, communications ability and team working capability.
• provide students with opportunities for progression into Degree Programmes of Design and Media standard in relevant areas

Subjects:

• English for Academic Purposes
• Trends and Visual Thinking
• Introduction to Graphic Design
• Imaging/Production Skills for Design
• Informing the Masses: Advertising and the Media in the 21st Century
• Visual Art Theory and Practice
• Drawing & Presentation Techniques
• Professional Communications
• Animation Principles
• Illustration for Concept Art
• Introduction to Creative Project
• Introduction to Project Management
• 3D Pipeline
• Applied Timing
• Applied Movement
• Digital Illustration Techniques
• Major Project Preparation
• Client Brief Concept
• Design and Context
• Cinema Film Analysis
• Major Project
• Marketing Fundamentals, Consumer
• Behaviour and Creative Practice
• Internship / Industrial Training