Diploma in Mass Communication (Penang Campus)

In this new information age, social media and communication have reshaped the way people, organisations and businesses work. This programme will take you through a broader spectrum of modules such as advertising, public relations, journalism, desktop –publishing, films studies, photography, media design broadcasting and many more. The content of this programme can prepare graduates to meet the current requirements of the media industry as it is made of well-balanced theoretical and practical content. The syllabus will present numerous opportunities for you to experiencing and having fun while acquiring knowledge and necessary skills. These skills prepared you for a broader and better career in communication field.

COURSE STRUCTURE

Year 1

– Public Speaking Skills

– Media Research Method

– Writing and Referencing

– Media, Culture and Society

– Digital Literacy/ Introduction to Sociology

– Public Relations in Practice

– Photo Communication

– Digital Design

– Personal Branding

Year 2

– Mass Media Law

– Radio Broadcasting

– Film and Genre Studies

– Introduction to Digital Journalism

– Persuasive Advertising

– Consumer Behaviour

– Media Strategy Planning

– Transmedia Creation

– Communication Project

– Organisational Communication/ Multimedia and Web Development

– Practical Training

MPU

– Pengajian Malaysia 2 (Malaysian Students) / Bahasa Melayu Kominikasi 1 (International Students)

– Personal Development Skills

– Society and Development in Malaysia

– Teamwork and Community

– Bahasa Kebangsaan A*

* Bahasa Kebangsaan A is compulsory for all Malaysian students

– without a credit in SPM Bahasa Malaysia.

– without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)