International Marketing and Entrepreneurship (MSc) (1MII1)

The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of International Marketing and Entrepreneurship. 

Therefore the programme will assist students to: -

• Further, develop the students’ knowledge and critical understanding of marketing to an advanced level.
• Cultivate a comprehensive range of applied and analytical skills in marketing, with a strong emphasis on strategic decision-making.
• Expose students to the latest cutting-edge ideas, techniques, and marketing frameworks through the analysis of industry best practice.
• Foster an appreciation of the significant changes and challenges occurring in increasingly competitive marketplaces.
• Develop students’ competencies and confidence through professional training in business and marketing skills, including oral and written presentation skills.
• Provide training in the methods and practice of accepted research methodologies.
• Allow students to develop and expand their personal confidence.

Subjects in this course are:-

• Required MK5139: Social Media Marketing Theory
• Required MK5141: International Marketing Strategy
• Required MK5137: Applied Marketing Project
• Required MK5133: Marketing Performance & Productivity
• Required MK563: Research Methods
• Required MK5117: Services Marketing
• Required MK5142: Marketing Innovation & Entrepreneurship
• Required MG5115: International Entrepreneurship
• Required MK566: Strategic Brand Management
• Required MK5104: Marketing Analytics
• Required MK5120: Global Business to Business (B2B) Marketing
• Required MK5118: Social Marketing & Sustainability