Marketing Management (MSc) (1MMM1)

The programme content is aimed at preparing graduates for a variety of marketing positions in business.

Therefore the programme will assist students to:-

• become knowledgeable about a range of Marketing subjects to an advanced level
• develop analytical, oral and written presentation skills
• acquire and be able to use accepted research methodologies
• develop personal confidence

Subjects in this course are:-

• Required MK5139: Social Media Marketing Theory
• Required MK5138: Strategic Marketing
• Required MK5133: Marketing Performance & Productivity
• Required MK5137: Applied Marketing Project
• Required MK563: Research Methods
• Required MK5117: Services Marketing
• Required MK5140: Cases in Marketing Management & Strategy
• Required MK5136: Digital Sales Management
• Required MK5116: Negotiations
• Required MK566: Strategic Brand Management
• Required MK5104: Marketing Analytics
• Required MK5118: Social Marketing & Sustainability