Master of Business (Penang Campus)

If you are ambitious to undertake a substantive independent research to get ahead personally and professionally, then you should enroll yourself in this Master of Business program.

This research-focused master program has been designed particularly to enable you to improve your research skills and help you to make strategic business decisions through rigor research processes. You will be supervised by a research expert to explore the key areas of this discipline.

COURSE STRUCTURE

Research Proposal

Students will systematically structure and develop their research by developing a research proposal, which would guide the student through the entire research process.

To enhance the rigor of the research proposal, the students will also need to complete a semester of Research Methods and one other subject (Qualitative\ Quantitative methods) in addition to participating in periodic research seminars and workshops.

Research

Upon approval of the research proposal, students will be guided by their supervisors to begin their research, and will work independently on their research projects.

Dissertation

Upon completion of their research, students will document the research project and process in a dissertation. Typically, dissertations for a Master by research is not

more than 60,000 words.

Viva Volce

Upon completion of the research and dissertation, students will undergo an oral examination, chaired by experts in the field.

Areas Of Research: Marketing Channels

– Contemporary Management and International Business Issues

– Business and Marketing Channels

– Consumer Psychology

– Financial Metric

– Strategic Decision Making

– Technology and Innovation