Master of Entrepreneurship

Drawing on HELP’s own start-up and successful emergence as both a business and social enterprise, and expressing its core value of sharing success, the HELP Master of Entrepreneurship (MER) was initiated to support the growth of dynamic entrepreneurship and ignite the entrepreneurial spirit in individuals to actualise their aspirations.

The programme emphasises theoretical rigour to help students develop a conceptual awareness of the nature of enterprise. It facilitates the understanding of a wide range of managerial, marketing and financial skills within the entrepreneurial context using experiential and action learning. This pragmatic and holistic pedagogy supports the development of mind-set based competencies for entrepreneurial foresight and actions. The programme material is gleaned from lessons and cases of successful entrepreneurship and the experience of iconic entrepreneurs. It is also based on hard experience of HELP as an entrepreneurial institution in the field of education. Students will have the opportunities to interact with SMEs to understand real world challenges and exercise entrepreneurial skills acquired from the programme.

NON-CREDIT SUBJECT

• MCR500 Introductory Case & Research Methodology

CORE SUBJECTS

• MER501 Entrepreneurship
• MER503 New Venture Project Evaluation and Management
• MER504 Financial Planning for Entrepreneurs
• MER505 Entrepreneurial Marketing
• ECO501 Business Economics
• MER506 New Venture Growth Management
• MEM507 Managing Innovation
• MER509 Strategic Alliances
• MER511 Strategy Management for Entrepreneurs
• MER512 Business Plan for New Ventures (Project Paper)

ELECTIVES

• MER502 Psychology of Entrepreneurship
• MER510 Global Ventures for Entrepreneur