Master of Science in Global Marketing Management
This programme is specifically designed to provide:
- An overview on marketing in a global environment.
- An understanding towards the marketing blueprint that can be used in all countries, whether as a standard approach or adapted to specific characteristics of a particular market.
- Focus on thinking and planning marketing activities at a global level in the light of the market and its requirements.
Subjects:
- Statistics and Decision Making
- Strategic Marketing Management
- Euro Asia Global Business and Trends
- Global Marketing Management
- Integrated Marketing Communications
- Managing Creativity and Innovation
- Marketing and Sustainability in the Age of Globalisation
- New Product Development and Innovation
- Research Methodology
- Services Marketing
- Project
Overview
INSTITUTION
MODE OF STUDY
Full-time
EDUCATION LEVEL
Postgraduate
CATEGORY
Other Postgraduate Programmes
Intakes and Duration
April
1+ years
August
1+ years
November
1+ years
Fees
Course Fee
RM29,500
Entry Requirements
Undergraduate/English qualifications
Bachelor’s degree with minimum CGPA of 2.75 out of 4.00, or its equivalent qualification as acceptable by the Senate. Bachelor’s degree with CGPA 2.50 out of 4.00, but below CGPA 2.75; can be accepted with rigorous assessment (include test, interview or portfolio). Bachelor’s degree with CGPA below 2.50 out of 4.00, or qualification which is equivalent can be accepted with minimum 5 years relevant working experience in related field. English Requirements: IELTS 5.
Subjects
Marketing
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