Master of Science in Global Marketing Management

This programme is specifically designed to provide:

An overview on marketing in a global environment.
An understanding towards the marketing blueprint that can be used in all countries, whether as a standard approach or adapted to specific characteristics of a particular market.
Focus on thinking and planning marketing activities at a global level in the light of the market and its requirements.

Subjects:

Statistics and Decision Making
Strategic Marketing Management
Euro Asia Global Business and Trends
Global Marketing Management
Integrated Marketing Communications
Managing Creativity and Innovation
Marketing and Sustainability in the Age of Globalisation
New Product Development and Innovation
Research Methodology
Services Marketing
Project

Overview

INSTITUTION

ASIA PACIFIC UNIVERSITY (APU) / ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY (APIIT)

MODE OF STUDY

Full-time

EDUCATION LEVEL

Postgraduate

Other Postgraduate Programmes

Intakes and Duration

April

1+ years

August

1+ years

November

1+ years

Fees

Course Fee

RM29,500

Entry Requirements

Undergraduate/English qualifications

Bachelor’s degree with minimum CGPA of 2.75 out of 4.00, or its equivalent qualification as acceptable by the Senate. Bachelor’s degree with CGPA 2.50 out of 4.00, but below CGPA 2.75; can be accepted with rigorous assessment (include test, interview or portfolio). Bachelor’s degree with CGPA below 2.50 out of 4.00, or qualification which is equivalent can be accepted with minimum 5 years relevant working experience in related field. English Requirements: IELTS 5.

Subjects

Marketing

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