BA (Hons) in Business Management

This programme is specifically designed to provide:

An understanding of the context, nature, role and significance of management activities as undertaken by managers in a range of organisations.

An opportunity to develop well-researched, logical and integrated solutions to multi-faceted problems in uncertain and dynamic contexts.

Exposure to the areas of modern Business Management and how these work in concert to produce efficient, agile and customer-centric organisations.

Subjects:

• Introduction to Management
• Accounting Skills
• Business and Communications Skills
• Business Economics
• Business Law
• Computing and IT in the Workplace
• Fundamentals of Entrepreneurship
• Marketing
• People Management
• Quantitative Skills
• Behavioural Science in the Organisation
• Business Ethics and Governance
• Business Research Methods
• Delivering Customer Value
• Integrated Business Process with SAP ERP System
• E-Business Management
• Critical Thinking in Management
• Employee Development
• International Culture and Communications
• Operations Management
• Managing Finance OR Financial Management
• Critical Thinking in Management OR Multimedia Application
• Internship (16 weeks)
• Strategic Management
• Leadership Theory and Practice
• Asian Economics
• Business Management Project
• Contemporary Management
• Enterprising Management
• Investigation in Business Management
• Managing Change
• Managing People and Performance
• Corporate Finance OR Building Customer Relationships
• Integrated Marketing Communications OR Retail Marketing Management
• Ethnic Relations (M’sian Students)
• Islamic & Asian Civilisation (M’sian Students)
• Malaysian Studies (Int’l Students)
• Malay Communication Language (Int’l Students)
• Workplace Professional Communication Skills
• Employee & Employment Trends
• Co-Curriculum