Bachelor of Marketing (Hons)

Learn how to cultivate a passion for marketing with an OUM marketing degree.

In today’s rapidly growing world, organisations need to employ highly skilled and knowledgeable workforces with vast knowledge in marketing. The prospects and opportunities for marketing graduates to secure jobs at different levels of management are expected to increase commensurate with the growth of economic climate, locally and globally. It prepares graduates with a broad range of employment and career opportunities including marketing, sales, marketing analysis, insurance, management, education or in various levels of government.

Electives:

• Retail Management

• Strategic Supply Chain Management

• Digital Marketing

• Green Marketing

• E-Commerce

Overview

INSTITUTION

OPEN UNIVERSITY MALAYSIA (OUM)

MODE OF STUDY

Part-time

Online or Distance Learning

EDUCATION LEVEL

Degree

CATEGORY

Other Courses

Intakes and Duration

January

4 years 8 months

May

4 years 8 months

September

4 years 8 months

Fees

Processing Fee

RM30.00

Tuition Fee

RM25,320

Entry Requirements

Normal Entry

i. A pass in STPM with a minimum Grade C (GP 2.0) in any 2 subject, and a pass in Mathematics and English at SPM level, or any equivalent qualification; OR
ii. A pass in STAM with a minimum grade of Jayyid, and pass in Mathematics and English at SPM level; OR
iii. Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR
iv. Matriculation / Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.

Note: The requirement to pass Mathematics and English subjects at SPM level for candidate in category (i) and (ii) can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.

APEL entry

• Malaysian; and
• Candidate must be 21 years old and above in the year of application being made; and
• Have previous working experience/learning relevant to the field applied; and
• Pass APEL Assessment for Bachelor Degree (conducted by OUM).

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