BA (Hons) in Industrial Design

This programme is specifically designed to provide:

High level of industrial design knowledge and practical skills combined with critical thinking skills and problem-solving skills to generate innovative solutions to guide creative industry into the future.

A holistic experience in the field of industrial design. The focus will not only be on the appearance of a product, also on how it functions, the manufacturing process and ultimately be informed of the value and experience it provides for users.

Subjects:

• Creative Project
• Presentation Techniques
• Trend and Visual Thinking
• Design History and Context
• Digital Illustration Techniques
• Computer Aided Design (CAD)
• Material and Form
• Project Management
• 3D design
• Ergonomics
• Digital Design Project
• Model Making
• Universal Design
• Manufacturing Process
• Product Design
• Transport Design 
• Furniture Design
• Sustainable Design 
• Creativity and Innovation
• Automotive Design Innovation
• Advance 3D Visualization
• Electives (Choose 2):
• From Script to Screen
• Digital Film Production
• Copywriting and Creative Direction
• Digital and Experiential Advertising
• Internship (12 weeks)
• Design Project Context
• Exhibition Design
• Design Futures
• Industry Project
• Production Visualisation
• Professional Project 1
• Professional Project 2
• Ethnic Relations (M’sian Students)
• Islamic & Asian Civilisation (M’sian Students)
• Malaysian Studies (Int’l Students)
• Malay Communication Language (Int’l Students)
• Workplace Professional Communication Skills
• Employee & Employment Trends
• Co-Curriculum