BA (Hons) in Digital Advertising

This programme is specifically designed to provide:

Digital advertising knowledge and production discipline, through advertising principles, account planning and creative applications for production.

Current theory and principles to apply skills in the effective development of advertising campaigns together with its required collaterals and measurement of effectiveness.

Logical and analytical skills to identify major issues affecting the global advertising industry in terms of media planning, content distribution and strategies in the consideration of the outcome of a final major digital advertising project.

Subjects:

• Introduction to Graphic Design
• Informing the Masses:Advertising and the Media in the 21st Century
• Creative Project
• Client Brief Concept
• Marketing Fundamentals, Consumer Behaviour and Creative Practice
• Project Management
• Digital Illustration Techniques
• Trends and Visual Thinking OR Motion Graphics
• Advertising: Industry, Culture and Practice
• Professional Practice: Client and Agency Management
• Brand Strategy and Application
• Advertising: Media Planning and Purchasing
• Creativity and Innovation
• Visual Culture
• Electives (Choose 2):
• From Script to Screen
• Digital Film Production
• Copywriting and Creative Direction
• Digital and Experiential Advertising
• Internship (12 weeks)
• Integrated Marketing Communications
• Digital Advertising: Individual Professional Project
• Research Project Report
• Exhibition Design
• Digital Advertising Analytics
• Digital Advertising: Team Professional Project
• Design Futures
• Ethnic Relations (M’sian Students)
• Islamic & Asian Civilisation (M’sian Students)
• Malaysian Studies (Int’l Students)
• Malay Communication Language (Int’l Students)
• Workplace Professional Communication Skills
• Employee & Employment Trends
• Co-Curriculum