BA (Hons) in Marketing Management
This programme is specifically designed to provide:
An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
Exposure to how the marketing discipline makes its impact in a variety of contexts.
Subjects:
- Introduction to Management
- Accounting Skills
- Business and Communications Skills
- Business Economics
- Business Law
- Computing and IT in the Workplace
- Fundamentals of Entrepreneurship
- Marketing
- People Management
- Quantitative Skills
- Behavioral Science in the Organisation
- Business Ethics and Governance
- Creativity and Innovation
- Critical Thinking in Management
- International Cultures and Communications
- Business Research Methods
- Marketing Intelligence and Research
- Integrated Marketing Communication 1
- B2B Marketing
- E-Marketing
- Delivering Customer Value
- Consumer Behaviour
- Internship (16 weeks)
- Brand Management
- Building Customer Relationship
- Global Marketing
- Innovation Management and New Product Development
- Integrated Marketing Communications
- Investigations in Marketing Management
- Marketing Decision Making
- Marketing Management Project
- Leadership Theory and Practice
- Retail Marketing Management
- Strategic Marketing Planning
- Ethnic Relations (M’sian Students)
- Islamic & Asian Civilisation (M’sian Students)
- Malaysian Studies (Int’l Students)
- Malay Communication Language (Int’l Students)
- Workplace Professional Communication Skills
- Employee & Employment Trends
- Co-Curriculum
Overview
INSTITUTION
MODE OF STUDY
Full-time
EDUCATION LEVEL
Degree
CATEGORY
Business & Management
Intakes and Duration
February
3 years
April
3 years
September
3 years
Fees
Course Fee
RM84,300
Entry Requirements
STPM/A Level/Foundation/Matriculation
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent. 2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/IGCSE or its equivalent. 5 Grade B’s in UEC including English. Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/ O-Level/ IGCSE or equivalent.
Subjects
Business & Management
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