BA (Hons) in Marketing Management

This programme is specifically designed to provide:

An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.

Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.

A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.

Exposure to how the marketing discipline makes its impact in a variety of contexts.

Subjects:

• Introduction to Management
• Accounting Skills
• Business and Communications Skills
• Business Economics
• Business Law
• Computing and IT in the Workplace
• Fundamentals of Entrepreneurship
• Marketing
• People Management
• Quantitative Skills
• Behavioral Science in the Organisation
• Business Ethics and Governance
• Creativity and Innovation
• Critical Thinking in Management
• International Cultures and Communications
• Business Research Methods
• Marketing Intelligence and Research
• Integrated Marketing Communication 1
• B2B Marketing
• E-Marketing
• Delivering Customer Value
• Consumer Behaviour
• Internship (16 weeks)
• Brand Management
• Building Customer Relationship
• Global Marketing
• Innovation Management and New Product Development
• Integrated Marketing Communications
• Investigations in Marketing Management
• Marketing Decision Making
• Marketing Management Project
• Leadership Theory and Practice
• Retail Marketing Management
• Strategic Marketing Planning
• Ethnic Relations (M’sian Students)
• Islamic & Asian Civilisation (M’sian Students)
• Malaysian Studies (Int’l Students)
• Malay Communication Language (Int’l Students)
• Workplace Professional Communication Skills
• Employee & Employment Trends
• Co-Curriculum