BA (Hons) in Media and Communication Studies

This programme is specifically designed to provide:

Knowledgeable with some practical and technical expertise in media and communication discipline inline with the industry requirement.

Effective in communication and demonstrate good leadership quality in an organization.

Capable to analyse and solve media and communication related issues or problems innovatively, creatively and ethically through sustainable approach.

Able to demonstrate entrepreneurship skills and recognize the need of lifelong learning for successful career advancement in the area of media and communication.

Subjects:

• Intercultural Communication
• Introduction to Graphic Design
• Marketing Fundamentals, Consumer Behaviour and Creative Practice
• Digital Illustration Techniques
• Core Concepts in Communication Theories
• Principles of Advertising
• Contemporary Media Studies
• Principles of Public Relations
• Visual Culture
• Managing Creativity and Innovation
• Strategic Event Planning and Management
• Public Relations Strategies and Tactics
• Social Media
• Researching Media and Communication
• Journalism
• Political Communication OR Digital and Experiential Advertising
• Internship (16 weeks)
• Crisis Communications
• Persuasive Copywriting
• Audiences and Fandom
• Investigations in Media and Communication Studies
• Broadcast Journalism
• Global Advertising Practices
• Media and Communication Project
• Communication Audit and Strategy OR Integrated Marketing Communications Practice
• Ethnic Relations (M’sian Students)
• Islamic & Asian Civilisation (M’sian Students)
• Malaysian Studies (Int’l Students)
• Malay Communication Language (Int’l Students)
• Workplace Professional Communication Skills
• Employee & Employment Trends
• Co-Curriculum