BA (Hons) in Tourism Management

This programme is specifically designed to provide students with:

The knowledge and skills required for you to play a leading role in travel and tourism related service industries.

A critical awareness of travel and tourism’s roles in business, the environment and sustainability.

Advanced study of travel and tourism and facilitates progression, both academic and vocational, by means of developing your intellectual capabilities, knowledge, key personal and transferable skills and a capacity for independent and lifelong learning.

Skills that will enable you to work across diverse sectors of the tourism industry.

Modules to develop cultural skills, negotiation and communication skills, combined with the ability to develop and market a product; namely tourism.

Subjects:

• Accounting Skills
• Business and Communications Skills
• Computing and IT in the Workplace
• Introduction to Management
• Introduction to Services Management
• Marketing
• People Management
• Quantitative Skills
• Introduction to Travel and Tourism Environment
• Legal Aspects in the Hospitality and Tourism Industry
• Creativity and Innovation
• Critical Thinking In Management
• Consumer Behaviour
• Business Research Methods
• E-Tourism
• Geography of Travel and Tourism
• International Culture and Communication
• Recreational Tourism
• Retail Travel Operations
• Sports Tourism
• Ticketing and Computer Reservation System
• Urban, Rural and Coastal Tourism
• Internship (16 weeks)
• Crisis Management and Communication
• International Tourism Marketing
• Investigations in Tourism Management
• Meetings, Incentives, Conventions and Exhibitions
• Monitoring and Evaluation of Service Management
• Tourism in Action
• Managing People and Performance
• Tourism Logistics
• Tourism Management Project
• Tourism Policy, Planning and Development
• Tourism Sustainability
• Ethnic Relations (M’sian Students)
• Islamic & Asian Civilisation (M’sian Students)
• Malaysian Studies (Int’l Students)
• Malay Communication Language (Int’l Students)
• Workplace Professional Communication Skills
• Employee & Employment Trends
• Co-Curriculum