Bachelor of Arts (Honours) in Business Administration (BBA)

The Bachelor of Arts (Honours) in Business Administration (BBA) at NEUC is an exciting programme that prepares students for the many opportunities in the corporate and industrial world. It is a programme continuously updated with the latest business theories and practices to produce workplace-ready students and the recognition from MIM gives our graduates a distinctive edge in securing the professional positions they aspire to. 

Activities and case-based learning methods are utilized to ensure that students engage with business environments constantly shaped by digital and technological advances. At the end of the course, BBA students will be well-equipped for career opportunities in the Industry 4.0 environment with skills in varied disciplines such as business management, human resource management, and marketing.

To prepare students for globalization and diversity, there will be opportunities for a short overseas studies to Japan, China and Taiwan. There are also opportunities to learn international languages such as Japanese and Mandarin at NEUC.

Graduates of this programme will be awarded The Bachelor of Arts (Honours) in Business Administration from New Era University College (NEUC) and a similar degree from Wrexham Glyndwr University, United Kingdom.


Programme Modules*:

  • Economics
  • Business Accounting
  • Principles of Management
  • Strategic Marketing Management
  • Human Resources Management
  • Strategic Management
  • Organizational Behaviour
  • Managing New Business
  • Strategic Management of HR
  • Financial Management
  • Principles of Marketing
  • Consumer Behaviour
  • Global Marketing
  • Business Law
  • Managing Professional Development
  • Strategic International Operations
  • Foundations of Business Information Systems
  • Business Mathematics
  • Business Statistics
  • Business Research Method
  • Industrial Training
  • English for Academic and Professional Purpose

* Selected programme modules


Some essential skills that students will gain from these courses:

  • Starting and sustaining a new business
  • Online and emerging digital tools for non-IT manager
  • Interpreting financial statements for managers
  • Critical and creative thinking
  • Understanding Industry 4.0 or the Fourth Industrial Revolution
  • Knowing how international politics impact on global business
  • Planning, Forecasting & Decision Making
  • Leadership, Problem Solving & Negotiation
Business & Management
Intakes and Duration
3 years
3 years
3 years
3 years
Course Fee (Local Students)
Course Fee (International Students)
Please consult Institute of International Education (IIE), NEUC.
Entry Requirements
STPM (CGPA 2.0) with 2 Principal Passes, and SPM with Mathematics and English Passes
UEC with 5 Credits inclusive of Mathematics and English
Foundation in Business (CGPA2.0), New Era University College
Diploma in Business Administration (CGPA2.0), New Era University College
Other equivalent qualifications
A Level / Other qualifications deemed equivalent by MQA
Business & Management

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