BA (Hons) in Business Management witha specialism in E-Business
This programme is specifically designed to provide:
An understanding of the context, nature, role and significance of e-business activities as undertaken by managers in a range of organisations.
A comprehensive understanding and application of creating, funding and managing Internet businesses in a dynamic business world.
Exposure to theoretical and practical issues of conducting business over the internet and the Web.
A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into e-business issues.
Subjects:
- Introduction to Management
- Accounting Skills
- Business and Communications Skills
- Business Economics
- Business Law
- Computing and IT in the Workplace
- Fundamentals of Entrepreneurship
- Marketing
- People Management
- Quantitative Skills
- Behavioural Science in the Organisation
- Business Ethics and Governance
- Business Research Methods
- Delivering Customer Value
- Integrated Business Process with SAP ERP System
- E-Business Management
- E-Commerce
- Digital Marketing
- Operations Management
- Creativity and Innovation
- Managing Finance OR Financial Management
- Critical Thinking in Management OR Multimedia Application
- Internship (16 weeks)
- Strategic Management
- E-Business Strategy
- E-Business Project
- E-Business Procurement
- Contemporary Management
- Global Marketing
- Investigation in E-Business
- Managing Change
- Internet Payment Systems
- Corporate Finance OR Building Customer Relationships
- Integrated Marketing Communications OR Retail Marketing Management
- Ethnic Relations (M’sian Students)
- Islamic & Asian Civilisation (M’sian Students)
- Malaysian Studies (Int’l Students)
- Malay Communication Language (Int’l Students)
- Workplace Professional Communication Skills
- Employee & Employment Trends
- Co-Curriculum
Overview
INSTITUTION
MODE OF STUDY
Full-time
EDUCATION LEVEL
Degree
CATEGORY
Business & Management
Intakes and Duration
February
3 years
April
3 years
September
3 years
Fees
Course Fee
RM84,300
Entry Requirements
STPM/A Level/Foundation/Matriculation
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent. 2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/IGCSE or its equivalent. 5 Grade B’s in UEC including English. Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/ O-Level/ IGCSE or equivalent.
Subjects
Business & Management
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BA (Hons) in Business Management witha specialism in E-Business
ASIA PACIFIC UNIVERSITY (APU) / ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY (APIIT)