BA (Hons) in Business Management witha specialism in E-Business

This programme is specifically designed to provide:

An understanding of the context, nature, role and significance of e-business activities as undertaken by managers in a range of organisations.

A comprehensive understanding and application of creating, funding and managing Internet businesses in a dynamic business world.

Exposure to theoretical and practical issues of conducting business over the internet and the Web.

A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into e-business issues.

Subjects:

• Introduction to Management
• Accounting Skills
• Business and Communications Skills
• Business Economics
• Business Law
• Computing and IT in the Workplace
• Fundamentals of Entrepreneurship
• Marketing
• People Management
• Quantitative Skills
• Behavioural Science in the Organisation
• Business Ethics and Governance
• Business Research Methods
• Delivering Customer Value
• Integrated Business Process with SAP ERP System
• E-Business Management
• E-Commerce
• Digital Marketing
• Operations Management
• Creativity and Innovation
• Managing Finance OR Financial Management
• Critical Thinking in Management OR Multimedia Application
• Internship (16 weeks)
• Strategic Management
• E-Business Strategy
• E-Business Project
• E-Business Procurement
• Contemporary Management
• Global Marketing
• Investigation in E-Business
• Managing Change
• Internet Payment Systems
• Corporate Finance OR Building Customer Relationships
• Integrated Marketing Communications OR Retail Marketing Management
• Ethnic Relations (M’sian Students)
• Islamic & Asian Civilisation (M’sian Students)
• Malaysian Studies (Int’l Students)
• Malay Communication Language (Int’l Students)
• Workplace Professional Communication Skills
• Employee & Employment Trends
• Co-Curriculum