Bachelor of Business (Marketing)
Marketing professionals need to understand their markets, research customers’ needs and wants and appreciate internal capabilities and objectives. In this course, students will explore the significance of marketing in the wider business context and how business results are achieved through the development and endorsement of a customer focus. Areas of study include market research, buyer behaviour, marketing metrics, marketing planning, advertising and promotion.
Overview
EDUCATION LEVEL
Degree
CATEGORY
Business & Management
Intakes and Duration
Jan
3yr
Feb
3yr
Aug
3yr
Fees
Course Fees - Local Students
RM 20,600
Course Fees - International Student
RM 26,560
Entry Requirements
English Requirement
IELTS = 5.5 TOEFL = 513 - 577 SPM = B MUET = 4
Subjects
Marketing
Similar Courses
Bachelor of Business Psychology (Hons)
HELP UNIVERSITY
Bachelor of Engineering (Mechanical) (Honours)/Bachelor of Business
SWINBURNE UNIVERSITY OF TECHNOLOGY SARAWAK CAMPUS
Bachelor of Accounting (Hons)
MULTIMEDIA UNIVERSITY (MMU)
BA (Hons) in Marketing Management
ASIA PACIFIC UNIVERSITY (APU) / ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY (APIIT)
Bachelor of Business Administration (Hons) in Finance
UNIVERSITI MALAYA-WALES (formerly known as International University Of Malaya-Wales)
Bachelor of Business Administration (Insurance)
UNIVERSITI TUN ABDUL RAZAK (UNIRAZAK)
Bachelor of Business (Honours) in Logistics and Supply Chain Management
TUNKU ABDUL RAHMAN UNIVERSITY OF MANAGEMENT AND TECHNOLOGY (TAR UMT)
Bachelor of Commere (Global Experience) (1BC8)
UNIVERSITY OF GALWAY
Bachelor of Financial Engineering (Hons)
MULTIMEDIA UNIVERSITY (MMU)
Bachelor of Commerce (International) with German (1BC3)
UNIVERSITY OF GALWAY
