Bachelor of Business (Marketing)
Marketing professionals need to understand their markets, research customers’ needs and wants and appreciate internal capabilities and objectives. In this course, students will explore the significance of marketing in the wider business context and how business results are achieved through the development and endorsement of a customer focus. Areas of study include market research, buyer behaviour, marketing metrics, marketing planning, advertising and promotion.
Overview
INSTITUTION
EDUCATION LEVEL
Degree
CATEGORY
Business & Management
Intakes and Duration
Jan
3yr
Feb
3yr
Aug
3yr
Fees
Course Fees - Local Students
RM 20,600
Course Fees - International Student
RM 26,560
Entry Requirements
English Requirement
IELTS = 5.5 TOEFL = 513 - 577 SPM = B MUET = 4
Subjects
Marketing
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