Bachelor of Business (Marketing)
Marketing professionals need to understand their markets, research customers’ needs and wants and appreciate internal capabilities and objectives. In this course, students will explore the significance of marketing in the wider business context and how business results are achieved through the development and endorsement of a customer focus. Areas of study include market research, buyer behaviour, marketing metrics, marketing planning, advertising and promotion.
Overview
EDUCATION LEVEL
Degree
CATEGORY
Business & Management
Intakes and Duration
Jan
3yr
Feb
3yr
Aug
3yr
Fees
Course Fees - Local Students
RM 20,600
Course Fees - International Student
RM 26,560
Entry Requirements
English Requirement
IELTS = 5.5 TOEFL = 513 - 577 SPM = B MUET = 4
Subjects
Marketing
Similar Courses
BA (Hons) in Business Management witha specialism in E-Business
ASIA PACIFIC UNIVERSITY (APU) / ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY (APIIT)
Bachelor of Business (Logistics and Supply Chain Management)
SIM GLOBAL EDUCATION
BBA (Hons) Marketing - Dual Award
UNIVERSITI MALAYA-WALES (formerly known as International University Of Malaya-Wales)
Bachelor of Business Administration (Hons) (Marketing Management)
MULTIMEDIA UNIVERSITY (MMU)
BA Business and Management
UNIVERSITY OF READING MALAYSIA
Bachelor of Business (Hospitality Management) (Hons)
HELP UNIVERSITY
Bachelor of Business Management (Hons) Double Degree (SEGi & AU)
SEGI UNIVERSITY & COLLEGES
Bachelor of Business Administration (Hons) in Human Resource Management
UNIVERSITI MALAYA-WALES (formerly known as International University Of Malaya-Wales)
Bachelor of Business Administration (Islamic Financial Planning)
UNIVERSITI TUN ABDUL RAZAK (UNIRAZAK)
Bachelor of Arts (Hons) Business Management (Penang Campus)
UOW MALAYSIA
