Bachelor of Commerce (Marketing and Public Relations)
Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.
Your study will involve interaction with industry, as the marketing teaching team has strong industry connections. Units often feature real life clients; students develop strategies to solve real business problems and present their ideas directly to management representatives.
PR professionals work in a wide variety of organisations and industries. They may provide advice to management and decision-makers at the highest level, and work closely with the media.
You’ll gain hands-on experience by developing strategies for real organisations, as well as undertaking a professional internship in your final year. Curtin’s PR major is accredited by the Public Relations Institute of Australia.
Overview
INSTITUTION
EDUCATION LEVEL
Degree
CATEGORY
Business & Management
Intakes and Duration
Feb
3 years
Aug
3 years
Fees
Course Fees - Local Students
RM21,912
Course Fees - International Student
RM27,840
Entry Requirements
IELTS
6.5
TOEFL
79
SPM 1119
C
Subjects
Marketing
Similar Courses
Bachelor of Taxation
UNIVERSITI TUN ABDUL RAZAK (UNIRAZAK)
Bachelor of Business Administration (Honours)
TUNKU ABDUL RAHMAN UNIVERSITY OF MANAGEMENT AND TECHNOLOGY (TAR UMT)
BA (Hons) in Marketing Management with a specialism in Digital Marketing
ASIA PACIFIC UNIVERSITY (APU) / ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY (APIIT)
BBA (Hons) Human Resource Management
UNIVERSITI MALAYA-WALES (formerly known as International University Of Malaya-Wales)
Bachelor of Science (Business Administration)
SIM GLOBAL EDUCATION
Bachelor of Science (Hons) in Economics and Finance
INFRASTRUCTURE UNIVERSITY KUALA LUMPUR (IUKL)
University of London Programmes, BSc (Hons) Economics & Management
HELP UNIVERSITY
Bachelor of Business Administration (Hons) in Human Resource Management
UNIVERSITI MALAYA-WALES (formerly known as International University Of Malaya-Wales)
Bachelor of Business and Commerce
MONASH UNIVERSITY MALAYSIA
Bachelor of Science (Honours) Business Management
SIM GLOBAL EDUCATION
