Bachelor of Communication (Hons) Marketing Communications
This programme takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching or rebranding brands the various media.
For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.
SUBJECTS
Year 1
- MCH 101 Introduction to Mass Communication
- MCH 152 Introduction to Media Writing
- MCH 106 Information Tech, Mass Media and Society
- HAA 102 Introduction to Design
- HEC 101 Introduction to Microeconomics
- HEC 102 Introduction to Macroeconomics
- MCH 150 Introduction to Marketing Communication
- MCH 102 Public Speaking
- MCH 100 Social and Business Communication
- √ Year 1 Free Elective
- √ Year 1 Free Elective
Year 2
- MCH 260 Advanced Marketing Communication
- MCH 214 Advertising Copywriting
- HBA 200 Business Administration
- MCH 208 Communication in the Workplace
- MCH 250 Communication Theory
- MCH 206 Graphic Design
- HBA 212 Principles of Advertising
- MCH 215 Intercultural Communication
- HSO 210 Social Research Methods
- √ Year 2 Free Elective
- √ Year 2 Free Elective
Year 3
- MCH 322 Advertising Campaigns Activities
- MCH 314 Communication Law and Ethics
- HBA 318 Consumer Behaviour
- MCH 390 Honours Thesis
- MCH 321 Media Marketing
- MCH 317 Publication Design
- MCH 396 Practicum
- √ Year 3 Free Elective
- √ Year 3 Free Elective
Overview
INSTITUTION
MODE OF STUDY
Full-time
EDUCATION LEVEL
Degree
CATEGORY
Communications & Media
Intakes and Duration
January
3 years
May
3 years
Aug
3 years
October
3 years (*Special intake for new International students only)
Fees
Course Fees
RM67,100
There is currently a waiver package available. Please e-mail fac@help.edu.my for more details.
There is currently a waiver package available. Please e-mail fac@help.edu.my for more details.
Entry Requirements
HELP Foundation in Arts/ Foundation in Science
--
STPM
At least 2 C's
A-Levels
At least 2 Passes
Senior Middle 3 (UEC)
At Least 5 B’s (including English)
CPU
5 passes with a minimum average of 50%
SAM/TEE Examination
At least 5 passes with a university aggregate of 50%
International Baccalaureate
At least 24 points
Matriculation/Foundation
At least CGPA of 2.00
Diploma
At least CPA 2.00
Equivalent qualification
International Student Only
International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.
International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.
Subjects
Marketing
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