Bachelor of Arts (Hons) Business Management (Penang Campus)

Business Management Dual Award Program with UOW Australia. Studying Business and Management gives a deep insight of the organisations operations, quality, marketing and strategy.

These skills are necessary to gain employment in most global organisations where deadlines are tight, and answers are needed quickly through information that is driven by data. You’ll acquire the skills to make professional presentations with confidence and the ability to eventually manage effectively. Students on this program can elect to study the whole program in Malaysia or spend 1.5 years in Australia.

Dual Award Program:

Graduates of a dual award degree program receive a degree award from both UOW Malaysia KDU Penang University College and our partner university. A dual award degree program constitutes completion of a single program of study and is differentiated from a double-degree.

COURSE STRUCTURE

Year 1

– Business Ethics

– Business Statistics

– Oral Communication

– Financial Management

– Introduction to Accounting

– Microeconomics

– Macroeconomics

– Organizational Behavior

– Principles of Management

– Principles of Marketing

– Writing and Referencing

Year 2

– Business Law

– Buyer Behaviour

– Digital Business And E-Commerce

– Financial Accounting

– Human Resource Management

– Management Accounting

– Management Decision Making

– Principles of Project Management

– Research and Consultancy Methods

– Sociology of Innovation

– Specialisation 1

– Specialisation 2

Year 3

– Contemporary Issues in Business and Management 1

– Contemporary Issues in Business and Management 2

– Leadership and High Performance Team

– Strategic Management

– Research / Consultancy Project

– Internship

– Specialisation 3

– Specialisation 4

Specialisation: Entrepreneurship

– Entrepreneur Finance

– Entrepreneurial Marketing

– Contemporary Entrepreneurship

– Venture Creation

Specialisation: Marketing

– Branding

– Strategic Marketing Planning

– Marketing Communications 1

– Marketing Communications 2

MPU

– Hubungan Etnik and Tamadun Islam dan Tamadun Asia (Malaysian Students) / Bahasa Melayu Komunikasi 2 and Pengajian Malaysia 3 (International Students)

– Entrepreneurship

– Malaysia and Global Issues

– Global Social Responsibility

– Bahasa Kebangsaan A*

* Bahasa Kebangsaan A is compulsory for all Malaysian students

– without a credit in SPM Bahasa Malaysia.

– without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)