Bachelor of Business Analytics (Honours)
Business analytics uses statistical analysis and modelling to explore and investigate business data to transform data into business insights. These insights are then used to predict outcomes of business decisions and to recommend actions that maximize ideal outcomes. Business analytics solves business problems and improves business performance.
10 COMPULSORY SUBJECTS
- ACC101 Financial Accounting
- BDA100 Introduction to Programming
- BIT103 Introduction to Database System
- ECO101 Principles of Microeconomics
- ITC101 Information Technology of Business
- LAW101 Business Law
- MGT101 Principles of Management
- MKT101 Principles of Marketing
- QBM101 Business Statistics
- QBM153 Mathematics I
13 COMPULSORY SUBJECTS
- BBA202 Business Analytics and Informations Systems
- BBA204 Descriptive Business Analytics
- BBA205 Predictive Business Analytics
- BDA203 Advanced Database Systems
- MGT203 Business Research
- MGT212 Business Analytics for Decision Making
- QBM201 Advanced Business Statistics
- BBA301 Human Resource Analytics
- BBA303 Marketing Analytics
- BBA302 Prescriptive Business Analytics
- BBA304 Data Insights and Visualisations
- BIP301 Business Practicum
- BBA400 Final Year Project
And choose 3 electives from any Year 2 or Year 3 subjects (1 of them must be a Year 3 subject) offered by Faculty of Business, Economics and Accounting (pre-requisites must be met and must be of 4-credit value.
Overview
INSTITUTION
MODE OF STUDY
Full-time
EDUCATION LEVEL
Degree
CATEGORY
Business & Management
Intakes and Duration
January
3 years
March
3 years
May
3 years
August
3 years
October
3 years
Fees
Course Fee
RM62,300
Entry Requirements
HELP Foundation in Arts / Foundation in Science
Minimum CGPA score of 2.0 out of 4.0**
HELP Diploma in Business
Minimum CGPA score of 2.0 out of 4.0**
STPM
2 C+**
A-Level
2 passes
Senior Middle 3 (UEC)
5 B’s***
CPU
5 passes with a minimum average of 50%
Australian Matriculation Programmes
University Aggregate of 50% or ATAR score of at least 50 for various programmes
Equivalent qualification
**The stated qualifications must be supported with a credit in Mathematics and a pass in English at SPM level. This requirement can be waived should the qualification contains Mathematics and/or English subject(s) with equivalent/higher achievement.
***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.
***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.
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