Bachelor of Arts (Hons) in International Hotel & Tourism Management (Penang Campus)

This dual award program is developed from a combination of two fields of study; Hotel and Tourism. the curriculum is designed for graduates to be able to take on senior management roles in the hotel and tourism industries. With a heavy emphasis on the strategic business development of hospitality and tourism organizations, students are comprehensively-trained to take on responsibilities that will prove invaluable to their career development in these industries. The dissertation component allows for self-study and for students to further specialise in their chosen field.

COURSE STRUCTURE

Year 1

– Personal Development Skills

– Global Hospitality and Tourism Industry

– Rooms Division Operations and Management – Housekeeping

– Rooms Division Operations and Management – Front Office

– Financial Accounting

– Oral Communication

– Principles of Wine and Beverage Operations

– Restaurant Management Theory and Practice

– Culinary Fundamentals Theory and Practice

– Hospitality and Tourism Law

– Hospitality Business French 1 / Hospitality Business German 1

Year 2

– Hospitality Business French 2 / Hospitality Business German 2

– Social Media, Marketing and Public Relations

– Financial Management

– Human Resource Management for Hospitality and Tourism

– Research Methods

– Tourism Attractions Management

– Food and Beverage Facilities Management

– Leadership and Management for Hospitality and Tourism

– International Tourism Development

– Food and Beverage Themes and Applications

Year 3

– Research Methods

– Introduction to Tourism Events Management

– Tourism Events Planning and Leadership

– Writing and Referencing

– Tourism and Hospitality Risk Management

– Industrial Placement

– Dissertation

MPU

– Hubungan Etnik and Tamadun Islam dan Tamadun Asia (Malaysian Students) / Bahasa Melayu Komunikasi 2 and Pengajian Malaysia 3 (International Students)

– Entrepreneurship

– Malaysia and Global Issues

– Global Social Responsibility

– Bahasa Kebangsaan A*

* Bahasa Kebangsaan A is compulsory for all Malaysian students

– without a credit in SPM Bahasa Malaysia.

– without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)