Bachelor of Business Administration (Honours) in Digital Marketing
The programme aims to equip students with knowledge of business operations, digital marketing and multimedia applications, and to integrate them with critical thinking, innovation and entrepreneurship capabilities. It enables students to acquire a wide range knowledge and skills in operating online business, designing digital marketing strategies, and working with multimedia applications.
Overview
INSTITUTION
MODE OF STUDY
Full-time
EDUCATION LEVEL
Degree
CATEGORY
Business & Management
Intakes and Duration
September
4 years
Fees
Application fee
HKD600.00
Tuition fee
HKD77,132.00
Entry Requirements
Graduated from HKSYU International Foundation Year Programme
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GCE
at least two A-level subjects (two AS-level subjects are considered to be equivalent to one A-level subject) at Grade E or above (excluding Chinese)
IB
overall score 24 points or more
STPM
at least three passes at C or above
UEC
a maximum of 15 points over 6 academic subjects; or equivalent
English requirement
A minimum of 5.5 IELTS
English requirement
A minimum of 79 in TOEFL iBT
English requirement
A minimum of 105 in Duolingo English Test; or equivalent
Subjects
Business & Management
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