Bachelor of Arts (Hons) International Business Management (Penang Campus)

This program offers students the opportunity to combine the study of key international business issues with the study of language and culture. A further differentiating element of this program is the provision of business consultancy modules which provide students an understanding, and hands-on experience, of consultancy from the perspective of both the client and the consultant. Students work closely with an external organisation on a “real-life” project in order to develop the skills needed to perform the assigned consultancy task. Besides, the student will be encouraged and supported in their third year spent outside of the Malaysia, which can be in a work placement, study abroad or a combination of both these activities.

COURSE STRUCTURE

Year 1

– Introduction to Accounting

– Business Ethics

– Business Statistics

– Oral Communication

– Financial Management

– Microeconomics

– Organizational Behavior

– Principles of Management

– Principles of Marketing

– Writing and Referencing

Year 2

– Financial Market and Institutions

– Global Business Environment

– International Business: Growth Strategies and Resourcing

– International Marketing

– Macroeconomics

– Principles of Project Management

– Research and Consultancy Methods

– Foreign Language 1

– Foreign Language 2

Year 3

– Business Strategy

– Contemporary Issues in International Business

– International Business: Value Proposition and Premises of Innovation

– International Operations Management

– Strategic Management

– Sustainable Strategies

– Dissertation / Undergraduate Consultancy Project

– Internship

Language

German

– German Language 1 & German Language 2

French

– French Language 1 & French Language 2

Japanese

– Japanese Language 1 & Japanese Language 2

MPU

– Hubungan Etnik and Tamadun Islam dan Tamadun Asia (Malaysian Students) / Bahasa Melayu Komunikasi 2 and Pengajian Malaysia 3 (International Students)

– Entrepreneurship

– Malaysia and Global Issues

– Global Social Responsibility

– Bahasa Kebangsaan A*

Bahasa Kebangsaan A is compulsory for all Malaysian students

– without a credit in SPM Bahasa Malaysia.

– without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)