Bachelor of Communication (Hons) Public Relations (Selangor Campus)

This program is designed with the perfect balance of theory and practice. It is the first of its kind in Malaysia that has been developed to provide students with the fundamentals of the Public Relations industry, in both local and international contexts. It equips students with knowledge, competencies and research skills through a grounding in the theory and approaches, necessary to enable them to flourish in the dynamic Public Relations industry, both locally and globally.

COURSE STRUCTURE

Year 1

– Public Relations Writing

– Introduction to Corporate Communication

– Introduction to Mass Communication

– Media Relations

– Corporate Writing

– Communication Theories

– Public Relations Campaign Skills: Theory & Strategy

– Oral Communication

– Writing and Referencing

Year 2

– Digital Public Relations

– Communication Law

– Public Relations Management

– Public Opinion and Activism

– Feature Writing and Public Relations

– Specialised Public Relations

– Fundraising and Public Relations

– Crisis Communication and Management

– International Public Relations

– Professional Development & Leadership Skills

– Research Methodology

Year 3

– Financial Public Relations

– Final Year Project (Part 1 & 2)

– Public Relations Consultancy

– Elective 1

– Elective 2

– Internship

Elective 1

– Event Management

– Principles of Advertising

Elective 2

– Principles of Marketing

– Multimedia and Web Design

– Principles of Journalism

– Media, Culture and Society

MPU

– Hubungan Etnik and Tamadun Islam dan Tamadun Asia (Malaysian Students) / Bahasa Melayu Komunikasi 2 and Pengajian Malaysia 3 (International Students)

– Entrepreneurship

– Malaysia and Global Issues

– Global Social Responsibility

– Bahasa Kebangsaan A*

* Bahasa Kebangsaan A is compulsory for all Malaysian students

– without a credit in SPM Bahasa Malaysia.

– without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)