Bachelor of Creative Industry Management (Hons) (Selangor Campus)

This program deems to offers collaborative learning between the creative practices of design and entertainment/ performing arts, along with creative content creation and entrepreneurial skills. The program aims to provide graduates with relevant in-depth knowledge, multi-skills, critical thinking skills, creativity and innovation in the specialised areas of creative arts. It develops contextual understanding, entrepreneurship and professionalism, which empower graduates with the necessary skills to manage the creative industry.

COURSE STRUCTURE

Year 1

– Creative Industries

– Principles of Marketing

– Principles of Management

– Social Psychology for Communication

– Introduction to Corporate Communication

– Introduction to Creative Media

– Introduction to Finance and Accounting

– Introduction to Creative Media

– Introduction to Video Production and Management

– Digital Photography and Management

– Communication Law

Year 2

– Organisation and Management

– Design Thinking for Multiplatform Marketing

– Research Methodology

– Elective (1 subject)

Elective

– Set and Props Design

– Fashion and Costume Design

Specialisations: Entertainment Arts

– Acting and Performance

– Screen Production

– Music and Industry

– Writing and Directing

– Dance and Production

– Lighting and Sound Design

Specialisations: Design

– Corporate Identity and Brand Packaging

– Visual Concept and Ideation

– Digital Media Design

– Multimedia and Web Design

– Motion Graphic Design

– User Experience Design

Year 3

– Graduation Project (Part 1 & 2)

– Global Licensing and Distribution Studies

– E-Venture Startup

– Internship

Specialisations: Entertainment Arts

– Post Production

Specialisations: Design

– Design for Sustainability

MPU

– Hubungan Etnik and Tamadun Islam dan Tamadun Asia (Malaysian Students) / Bahasa Melayu Komunikasi 2 and Pengajian Malaysia 3 (International Students)

– Entrepreneurship

– Malaysia and Global Issues

– Global Social Responsibility

– Bahasa Kebangsaan A*

* Bahasa Kebangsaan A is compulsory for all Malaysian students

– without a credit in SPM Bahasa Malaysia.

– without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)