Digital Marketing (MSc) (1MDG1)
The MSc Digital Marketing programme at NUI Galway is uniquely designed as a specialist programme, which enables students to blend traditional marketing knowledge with the strategic, analytical and digital skills needed to enter the digital marketing workforce. Open to business and non-business conversion graduates, students joining the programme originate from Ireland, Austria, Brazil, Canada, China, Germany, India, Iran, Malta, Morocco, Nigeria, Saudi Arabia, Taiwan, UK, USA.
Subjects in this course are:-
- MK5139: Social Media Marketing Theory
- MK5143: Inbound Marketing & Content Creation
- MK563: Research Methods
- MK5137: Applied Marketing Project
- MK5133: Marketing Performance & Productivity
- MK5117: Services Marketing
- MK5144: Digital Metrics & Analytics
- MK5136: Digital Sales Management
- MK566: Strategic Brand Management
- MK5130: Digital Marketing Strategy
- MK5104: Marketing Analytics
- MK5118: Social Marketing & Sustainability
Overview
INSTITUTION
MODE OF STUDY
Full-time
EDUCATION LEVEL
Postgraduate
CATEGORY
Other Postgraduate Programmes
Intakes and Duration
September
1 Year
Fees
Total Fees
€17,640
Entry Requirements
An Honours degree from a recognised institution Minimum of Second Class Honours (Second Division)/2.5/4 CGPA
Second Class Honours (First Division)/3/4 CGPA 1st Class Honours/3.5/4 CGPA
IELTS score of 6.5 or equivalent, if applicable.
Second Class Honours (First Division)/3/4 CGPA 1st Class Honours/3.5/4 CGPA
IELTS score of 6.5 or equivalent, if applicable.
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Subjects
Marketing
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