Diploma in Marketing (DIM)

The Diploma in Marketing is a 2-year programme designed for students who have an aptitude or are keen on a marketing, sales, advertising, and branding career. With a syllabus aligned to current industry demands, students acquire analytical and problem solving skills, creative marketing strategies, and marketing competency that make them achievers in the world of competitive marketing. Diploma graduates gain exemptions in relevant subjects that allow them to enter into NEUC’s second year of 3-year degree programmes.

Programme Modules *

• Principles of Marketing
• Consumer Behaviour
• Marketing Management
• Marketing Communication
• Sales Management
• Retail Marketing
• International Marketing
• Service Marketing
• Marketing Research
• E-Commerce
• Product Management
• Supply Chain Management
• Customer Relation
• Brand Management
• Digital Marketing
• Promotion and Event Marketing
• Introduction to Web Design
• Advertisement Strategies and Planning
• Business Mathematics
• Business Statistics
• Microeconomics
• Macroeconomics
• Principles of Business Management
• English

* Selected programme modules