Master of Arts (Communication Management) (Selangor Campus)
This program equips graduates with skills to carry out their leadership roles and responsibilities in the developments of the communication industry, both locally and globally. Graduates will be equipped with high order analytical and critical thinking abilities, applied research skills, a firm grasp of the main theoretical framework and business management perspectives underpinning the communications field, as well as an awareness of current trends and issues.
COURSE STRUCTURE
Core
– Advanced Communication Theory
– Strategic Communication Management
– Reputation Management
– Media Management: Professional Perspectives
– Corporate Communication Management
– Research Methodology
– Unconventional Advertising
– Advanced Organisational Communication
– Social Media Management
– Research Project
– Elective (2 subjects)
Electives
– Contemporary Media and Cultural Studies
– Web Design and User Experience
– Organisational Behaviour
– Marketing Management
– Strategic Management
Academic Qualification Requirement
Bachelor Degree : Min CGPA of 2.50 or equivalent; or
Candidates without a min CGPA of 2.50 can be accepted with a min of 5 years working experience in the relevant field
ENGLISH REQUIREMENTS
Local Student : Band 5 in MUET
International Student : Band 6.0 in IELTS; or a min score of 60 (IBT) or 488 (PBT) in TOEFL ; or a score of 59 and above for Pearson English Test
If English Language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia KDU
