Master of Business Administration (Penang Campus)

The UOW Malaysia KDU Penang University College MBA program is tailored for aspiring managers and professionals with an ambition to become strategic leaders and change managers within their industrial environment.

Our dedicated team of PhD and industry qualified academics will lead you on a journey that will empower you to be an effective manager in an increasingly dynamic business world. You will be challenged to simultaneously understand the complexity of the organizational and business environment while also developing the pragmatism that you need to succeed as a change manager.

This program is ideally positioned for emerging managers transitioning in their careers or seeking to extend the effectiveness of an existing leadership role. Once you enroll with us, you will be challenged to critically reflect on your effectiveness and apply expert knowledge to real business problems. This experiential learning focus provides an opportunity for you to get involved in research activities which enhance your problem solving skills using contemporary scientific research methods.

COURSE STRUCTURE

Core

– Human Resources Management

– Finance, Cost, and Investment

– Strategic Marketing

– Managerial Economic

– Research Methodology

– Strategic Management

– Dissertation or Business Consultation Project

– Specialisation (5 subjects)

– Elective 1 (2 subjects)

Specialisation: Business Analytics

– Fundamental of Business Analytics

– Introduction to Big Data

– Strategic Systems Management

– Business Information System

– Data Science Tools and Techniques

Specialisation: Management

– Operations Management and Supply Chain

– Leadership

– Business Ethics

– Managing in the Digital Economy

– International Business

Electives

– Data Analytics for Business Decision Making

– Creative and Innovation in Entrepreneurship

– Services Marketing