Bachelor of Commerce (Entrepreneurship and Marketing)

This course prepares students for careers in the management of small and medium retail, export or sales enterprises. It compromises a foundation in business studies, followed by two streams of units which address subject areas central to marketing, sales, entrepreneurship and SME management. This course has a practical emphasis and is guided by a philosophy of teaching which stresses interactivity, student participation and lifelong learning. Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services. Your study will involve interaction with industry, as the marketing teaching team has strong industry connections. Units often feature real life clients; students develop strategies to solve real business problems and present their ideas directly to management representatives.

Overview

INSTITUTION

CURTIN UNIVERSITY MALAYSIA

EDUCATION LEVEL

Degree

Bachelor of Commerce (Entrepreneurship and Marketing)

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