Bachelor of Arts (Hons) in Public Relations (Penang Campus)

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public. With the influence of social media, companies are now facing constant responses from their customers through comments or postings on social media. This could go viral within seconds which might disrupt the reputation of the organization. Increasingly, the corporate world in Malaysia is well aware of the need for professionally trained public relations personnel in this complex corporate communication era. This is why graduates of public relation course in Malaysia are highly sought after. The communication talent in this field will help corporates handle the new challenges posed by the clients as well as the industry.

COURSE STRUCTURE

Year 1

– Corporate Communication

– Media, Culture and Society

– Public Speaking

– Writing and Referencing

– Principles of Public Relations

– Customer Oriented Communication

– Theories, Roles and Models of Public Relations

– Media Strategy Planning

– Digital Photography

Year 2

– New Media Marketing

– Communication and Media Research

– Event Management 1

– Planning and Managing Public Relations Campaign

– Public Opinion and Persuasion

– Event Management 2

– Writing for Public Relations

– Social, Legal and Ethical Issues

– Brand Management

Year 3

– Undergraduate Project/ Dissertation 1

– Corporate Social Responsibility

– Web Design and Development

– Crisis Management

– Online Journalism

– Public Relations in Practice

– Undergraduate Project/ Dissertation 2

– Public Relations Seminar

– Industrial Training

MPU

– Hubungan Etnik and Tamadun Islam dan Tamadun Asia (Malaysian Students) / Bahasa Melayu Komunikasi 2 and Pengajian Malaysia 3 (International Students)

– Entrepreneurship

– Malaysia and Global Issues

– Global Social Responsibility

– Bahasa Kebangsaan A*

* Bahasa Kebangsaan A is compulsory for all Malaysian students

– without a credit in SPM Bahasa Malaysia.

– without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)