Bachelor of Business Administration (Hons) (Marketing Management)

This three-year programme nurtures students with an in-depth understanding of the concept of marketing management and communication. Special focus is given on international marketing, specifically objectives and resources of an organisation on global environmental opportunities and needs. Students will be taught how to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets. Soft skills such as strategic thinking, public speaking and analytical thinking are covered.

Overview

INSTITUTION

MULTIMEDIA UNIVERSITY (MMU)

MODE OF STUDY

Full-time

EDUCATION LEVEL

Degree

CATEGORY

Business & Management

Intakes and Duration

July

3 Years

October

3 Years

Fees

Application Fee

RM570

Deposit (Refundable)

RM500

Tuition Fee

RM54,250

Misc Fee

RM400 per year

Entry Requirements

Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;

Note: The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement. Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement. Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English. (English subject requirement does not apply to international students since they are required to meet certain scores of international English examinations and privileged with certain exemptions)
* DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

Subjects

Business & Management

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