BA(Hons) Fashion Marketing
This degree programme is specially- designed for fashion enthuasists who aspire to take their passion higher and enable them to market and brand their own fashion products. By pursuing this programme, students are taught to:
- Explore the breadth and depth of fashion marketing and branding practice through the application of their ideas across a range of marketing and branding contexts and disciplines
- Provide a challenging mix of theoretical and business related studies designed to appeal to students who wish to pursue a career in the fashion industry or to undertake further study;
- Understand the activities of fashion-related industries with the complexities of consumer behaviour and the consumers' role in the fashion system to nurture a strong commercial awareness enhanced with production knowledge;
- Understand the function and role of fashion marketing and branding that will enable students to engage confidently with the broader fashion environment, and globally;
- Develop a range of promotional materials and displays to demonstrate the collaboration in a trend research venture.
Overview
INSTITUTION
MODE OF STUDY
Full-time
EDUCATION LEVEL
Degree
CATEGORY
Design
Intakes and Duration
Jan
3 years (6 semesters)
May
3 years (6 semesters)
Sep
3 years (6 semesters)
Entry Requirements
STPM
Minimum 2Cs and a pass in SPM for Mathematics and English
A-Levels
Minimum 2Cs and a pass in SPM for Mathematics and English
UEC
Minimum 5Bs
Subjects
Art & Design
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