BA (Hons) in Marketing Management with a specialism in Digital Marketing

This programme is specifically designed to provide students with:

An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing.

A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena.

Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings.

The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media platforms in optimizing market potential.

Subjects:

• Introduction to Management
• Accounting Skills
• Business and Communications Skills
• Business Economics
• Business Law
• Computing and IT in the Workplace
• Fundamentals of Entrepreneurship
• Marketing
• People Management
• Quantitative Skills
• Business Ethics and Governance
• Creativity and Innovation
• International Culture and Communications
• Business Research Methods
• Integrated Marketing Communications 1
• B2B Marketing
• Delivering Customer Value
• Consumer Behaviour
• Marketing Intelligence and Research
• Digital Marketing
• Probability & Statistical Modelling
• Human-Computer Interaction
• Internship (16 weeks)
• Brand Management
• Building Customer Relationship
• Global Marketing
• Innovation Management and New Product Development
• Integrated Marketing Communications
• Investigations in Marketing Management
• Marketing Decision Making
• Marketing Management Project
• Strategic Marketing Planning
• Behavioural Science & Marketing Analytics
• Enabling Technologies for Digital Marketing
• Ethnic Relations (M’sian Students)
• Islamic & Asian Civilisation (M’sian Students)
• Malaysian Studies (Int’l Students)
• Malay Communication Language (Int’l Students)
• Workplace Professional Communication Skills
• Employee & Employment Trends
• Co-Curriculum