Bachelor of Business in Marketing (Honours) (BIM)
Our Bachelor of Business in Marketing (Honours) is a versatile degree that prepares students for the best of the business and marketing worlds. With a syllabus aligned to the current industry trends and environmental sustainability, we produce competent graduates who are workplace ready and caring towards the society and environment.
Marketing is the heart of business and is not limited to buying and selling products or services for profitability only. Digital technology is changing the current marketing and business landscapes, so a graduate with both these qualifications stand a greater chance of climbing the coporate ladder faster.
The three years of study with us will be exiciting with plenty of project-based learning, digital contents, community involvement and opportunity to learn foreign languages. Our students are readied for globalization and diversity through a short overseas study opportunity in Australia, Japan, Singapore, China, Taiwan. MIM’s recognition provides our graduates a distinctive edge in securing the professional positions they aspire to.
Programme Modules*:
- Economics
- Principles of Management
- Business Mathematics
- Business Accounting
- Business Statistics
- Principles of Marketing
- Financial Management
- Marketing Web Design
- Customer Service Fundamentals
- Organizational Behaviour
- Consumer Behaviour
- Human Resources Management
- Strategic Marketing Management
- Business Research Method
- Contemporary and Emerging Marketing Perspectives
- Integrated Marketing communications
- Retail Marketing
- Global Marketing
- Services Marketing
- Advertising Management
- Digital Marketing Strategy
- Industrial Training
- Essay & Report Writing
- English for Academic Purposes
- Academic Writing
- English for Academic & Professional Purpose
- Internet Technologies and Information Services
- Operating Systems
- E-Business
- E-Commerce
- Interpersonal Relationship & Communication
- Business Information Systems
- Managing Professional Development
* Selected programme modules
